WordPress is the most popular website building platform today, with many significant advantages over its competitors and among them the capabilities: create a website precisely tailored to customer needs without compromise, optimal display in all screen sizes and types, technologies suitable for the latest requirements of Google and other search engines, and help optimize the website to rank high in Google. And of course, free templates and plugins that minimize the cost of developing and building your website.

Search engine optimization is a collection of technical actions within the site and outside of it, that can be seen in the ranking on the search engine results page (usually Google). 

Website owners compete with each other, in order to achieve a higher ranking that will guarantee them a higher number of visits to the site and increase sales turnover. 

An internal SEO deals with the use of Google’s crawling robot’s ability to read and understand what the site is about and what it does.

External SEO is mainly about building links that point to the site, which aims to build a positive and strong reputation for the site and more authoritative in the eyes of Google – and win a high and coveted position on the keyword search results that your customers seek.

There are different types of PPC ads, but one of the most common types is the paid search ad.

These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy.

Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Content marketing taps into the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before. 

Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines.

Facebook advertising is relatively inexpensive compared to other advertising channels, Facebook advertising can give effective results because Facebook allows as the largest social network in the world to precisely define the target audience, by age, gender, area of residence, interests, marital status, etc.

The Facebook ad receives thousands of impressions a month for surfers defined as the target audience. Facebook advertising can interest the target audience even if they do not need the product at the moment: an ad that tells about a new and attractive promotion, or the launch of a new product and thus cause increased interest that will amount to increased sales in the business. 

Social networks allow you to post photos, texts and videos and just text ads like search engines..

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms.There are more active email accounts than active accounts on any social media in the world.Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
People who’ve already visited your website, looked at your items for sale, or who even went as far as adding one or more of your products to their shopping cart are going to be the easiest leads to convert. They are familiar with you.Even if they don’t end up spending money after seeing your ads, there’s a good chance they’ll recall your company name. If your brand is the first thing that comes to mind when they’re spending money on products or services in your field, there’s an increased chance you’ll get the sale.
Here are 5 basic rules that can improve your site conversion rate and to increase sales.
  1. Place the most popular products at the top/beginning of the content.
  2. A clear product return and refund policy will neutralize the fear of purchasing on the site.
  3. Use of clear and motivating messages for action tailored to the audience of your site visitors.
  4. Give the visitors multiple options to contact: form, WhatsApp, dialer, chat and more.
  5. Promotions and coupons for products that can only be redeemed through a purchase on the website.
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